Cure in the Canyon

The American Cancer Society’s Lubbock Cattle Baron’s Ball is a one-of-a-kind event featuring amazing entertainment, great food, dancing, a spectacular auction, and much more! The Ball was founded in 1983, with Linda and Jo Mayes serving as the inaugural event chairs, as a way to honor those in their fight against cancer, remember those who are no longer with us, and to raise crucial funds for cancer research.

Country music performers have entertained at the ball throughout its 42-year history, including Reba McEntire, Lee Greenwood, Clay Walker, Tracy Lawrence, Pat Green, Richie McDonald, Darryl Worley, Reckless Kelly, Wade Bowen, Cory Morrow, and Shane Smith and the Saints. The exquisite setting of the V-8 Ranch has been a treasured host location for the Lubbock ball for over 30 years thanks to the generosity of Sam Arnett III, Abby Flygare Quinn and the Honorable Brian Quinn. More than 800 guests attend this western-themed event each year and the Lubbock Cattle Baron’s Ball has become the event of the summer supporting our vision of ending cancer as we know it, for everyone.

To date, the Lubbock Ball has generated over $9 million over the past 42 years and with your support, the American Cancer Society continues to save lives in West Texas by helping people get from diagnosis to recovery.